Making Complex Systems Human - Through AI, Logic & Language

I specialize in the architecture of AI interactions - the logic, language, and structure that determine whether an AI product is trustworthy, clear, and actually helpful. My work sits at the intersection of knowledge engineering, behavioral research, and conversational design - shaping the way AI agents think, respond, and earn user trust.

My experience spans a broad spectrum. At Gov.il, I architected national-scale digital infrastructures, unifying the digital voice of an entire country and building the knowledge logic that powers large-scale public services. More recently, I've focused on the cutting-edge of Health-Tech AI, designing conversational flows and decision trees for AI agents and health mentors - ensuring they respond accurately, empathetically, and in alignment with clinical standards.

I believe that reliable AI begins with rigorous content structure. Whether I'm grounding a knowledge base for an AI agent, engineering precise prompts, or designing evaluation frameworks to catch hallucinations - I focus on building systems that users can trust. I specialize in AI Interaction Design, Knowledge Architecture, and Behavioral Research, ensuring that every AI-driven interaction feels human-scale, no matter how complex the system behind it.

Beyond the Screen: I am a firm believer in the nuances of language - the kind found in a perfectly placed word or in prose. I am an avid reader of literature in both Hebrew and English, always exploring how words shape our perspective. This same curiosity drives me to research emerging AI tools and follow the latest developments in the field. I bring this blend of linguistic precision and technological innovation, along with a deeply human-centric perspective, to every product I touch.

Core Capabilities

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AI Interaction Design

• Conversational Flow Design & Decision Trees: Designing logic-based interaction flows for AI agents and health mentors.
• Prompt Engineering for AI Agents: Translating behavioral insights into precise system prompts and interaction logic.
• Intent Mapping & Logic Architecture: Mapping user intents and designing decision trees for accurate, on-target AI responses.
• Content Validation & Grounding: Expert review frameworks to ensure model accuracy and mitigate hallucinations. </aside>

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Behavioral & UX Design

• UX Writing & Microcopy: Crafting clear, empathetic, and action-oriented interfaces.
• Complex Info Simplification: Translating legalese and technical jargon into human-scale language.
• Persona Development & Journey Mapping: Translating research insights into actionable product-content strategies.
• Behavioral Content Strategy: Using psychological triggers and behavioral insights to drive engagement and trust. </aside>

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Knowledge Architecture

• Knowledge Base Engineering for AI Systems: Structuring complex information into organized repositories that power AI agents and users.
• Information Architecture & Taxonomy: Mapping complex user journeys and hierarchical data environments.
• Content Governance & Source of Truth: Establishing scalable methodologies, style guides, and unified content standards.
• Localization Leadership: Managing multi-lingual ecosystems (Hebrew, English, Arabic, Russian). </aside>

Selected Case Studies

Note: This portfolio represents a selected subset of my work across product strategy, content design, UX Writing, and organizational leadership.

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Senior Content Strategist and AI Interaction Specialist

I design the logic behind AI interactions: building conversational workflows, grounding knowledge systems, and ensuring AI-driven products are accurate, empathetic, and human-scale. From national digital infrastructures to Health-Tech AI mentors and everything in between, I bridge the gap between complex systems and the people who use them.

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